About Us

Wayne Cotton, CLU

Wayne Cotton, the founder of Cotton Systems Ltd., has been helping financial advisors and management teams improve their sales activity and achieve higher levels of success for more than 25 years.

Wayne Cotton, CLU
Wayne Cotton, CLU

Wayne was a qualifying member of the Million Dollar Round Table, Court of the Table or Top of the Table for 21 of his 28 years as a financial advisor.

He implemented a succession plan for his practice and now focuses on developing training tools and programs to help other advisors achieve the amazing results that are possible.

Wayne has delivered over 1,000 industry speeches and workshops including main platform presentations at MDRT and many industry association annual meetings. He has spoken in 16 countries worldwide and has helped thousands of insurance agents and financial advisors enjoy higher levels of success.

Overwhelming response to Wayne’s content led to publishing of The Cotton System, the foundation for Wayne’s business success in his own practice. It was first published in 1983 and continues to be enhanced to meet the needs of the current marketplace. The current version is called the Cotton Client Acquisition System™.

Cotton Systems Ltd. also works with management and leadership teams that want to guide advisor associates to higher levels of growth.

  • Young Advisors

    If you are a new or young financial advisor or insurance agent that needs to get in front of an adequate flow of the right new prospects, then click here.

  • Seasoned Advisors

    Are you ready to reach your full capabilities? I will show you how to focus your efforts solely on your ideal prospects in order to accelerate your results.
    Let's get started.

  • Learn from Wayne's Marketing Ebook

    Marketing... the Key to Business Success” contains 68 pages of core content from Wayne's marketing articles. In them, he expose the insane thinking and ineffective marketing methods that can stunt your ability to grow. Of course, he’ll also share some powerful theories and next steps that can impact your growth now and in the future.
    Get the Ebook

Meet Wayne Cotton, CLU

Click 'play' for a video from Wayne!